Our Brand Guide.

Crosslink Logo
Teal Header Arrow
Full colour Crosslink Logo.

Crosslink Ethos.

Crosslink promise to love the community, and provide a reliable and cost effective public transport system. Our transport system will always provide the highest quality on comfort. When travelling is a daily activity for most people, we want to provide a great fun and satisfying travelling deals.

safety. strength. power. trust.

Welcome to our branding site, we have created a strong and unique brand to help our network stand out over others in the local area. Our choice of bright and contrasting colours help to make a powerful and bold statement. The mixture of two different typefaces help to add to the contrast of the brand.

main brand colours.

Teal colour block

Teal

Pantone

7473c

CMYK

79, 17, 51, 2

RGB

30, 152, 138

Green colour block

Green

Pantone

584c

CMYK

23, 4, 78, 0

RGB

213, 215, 85

other brand colours.

Black colour block

Black

Pantone: 5c

CMYK: 57, 70, 53, 67

RGB: 63, 45, 47

White colour block

White

Pantone: n/a

CMYK: 0, 0, 0, 0

RGB: 255, 255, 255

Dark Blue colour block

Dark Blue

Pantone: 3035c

CMYK: 100, 61, 45, 42

RGB: 0, 62, 82

Dark Blue

Pantone: 3035c

CMYK: 100, 61, 45, 42

RGB: 0, 62, 82

Yellow colour block

Yellow

Pantone: 107c

CMYK: 3, 8, 89, 0

RGB: 255, 224, 0

Orange colour block

Orange

Pantone: 158c

CMYK: 0, 64, 91, 0

RGB: 239, 118, 34

Arvo regular

Arvo Regular is our headline typeface, it should be used for headings as seen on our website and throughout our artwork. The typeface should always ben used in capitals to add to readability.This typeface is bold and helps the brand stand out.

Cabin Regular

To the left is the main body typeface, which has high legibility, making all our copy easy to read. This typeface should never be put in a point size smaller than 9.5pt, as anything below this size will mean the typeface is unreadable.

Cabin Bold

To the left is the bolder, thicker weight to our main body typeface. This should be used for heading titles when Arvo has already been used. We mainly use this typeface in capitals for headings with added tracking to help it to stand out.

Our Network Map

business cards.

The Front of our Business Card The Back of our Business Card

ticket.

The Front of our Rail Ticket The back of our rail ticket

letterhead.

Our letterhead

Train.

Our Train Graphic

Clothing.

Our Clothing.